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The web site co-serve.org states the following, "Co-Serve Internationals mission is to model and cultivate servant leadership communities around the world." We noticed that the webpage said " We hope this site will help you to learn more about what that means and how you might get involved." It also said " Thank you for visiting the web-site of Co-Serve International. Let us briefly introduce ourselves. Servant leadership is not easy - it requires sacrifice and commitment. We are thankful for the opportunity to journey with friends around the world as we learn from each oth." The header had Co-Serve as the highest ranking optimized keyword. This keyword is followed by Servant Leadership Academy, International Servant Leadership Program, and Marshall Christensen Foundation which isn't as urgent as Co-Serve. The other words co-serve.org used was Servant Leadership. Building Community is included but will not be viewed by web crawlers.